INSTAREAL APP

• BNE
• 26 Apr 2013
• 2

Not 100% sure where to post this, so Drew can decide...

Real Skateboards is excited (and a bit nervous) to announce the release of our first ever mobile app. InstaREAL is the advance first version of an ongoing fun way for skaters to add filters and effects to their photos then share with friends. It all started some months ago when they were finishing up the print ad for Real’s new Mellow Construction decks, someone wrote down #mellowthefuckout and that’s when all broke loose, and they dove in. Shirts and stickers made, ad sent out and they got to work on the app. all without first checking to realize you can’t hash tag a swear word.

Well, 288 misprinted shirts, 3,000 stickers and an ad that had to get pulled and changed at the last minute later they had things right, and #mellowthefukout was born and the app was on its way. #mellowthefukout could now be everywhere, over anything, super simply (and spelled right too!)

The InstaREAL’s App initial release features 4 filters to choose from including #mellowthefukout, Since Day One, #thankyouskateboarding and Pushing Since Day One. There will be many more coming in the next few weeks as filters will be updated regularly so the app is always fresh and new.

It’s super simple – Launch InstaREAL, select the filter, shoot the photo, save to your library, open Instagram and share it. Please send Real Skateboards your comments and features you’d like to see added for versions 1.5 and 2. Real wants future additions to come from you – the users.

InstaREAL is available now in the iTunes App Store and on Google play for Android.